The Thailand Travel Mart Plus (TTM+) 2023, the country’s leading B2B travel show, opened for business today, ushering in a new era of business opportunities for buyers from around the world looking for the meaningful, one-of-a-kind travel experiences in Thailand and within the ASEAN region.
The TTM+ 2023 is being held under the theme of ‘Visit Thailand Year 2023: Amazing New Chapters’ as part of the Tourism Authority of Thailand’s (TAT) strategy to highlight the country’s ongoing efforts towards a meaningful travel direction. The objective is to elevate supply and distribute tourism revenue countrywide, while creating sustainability by leveraging the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion.
The positive rebound in the tourism industry reflects the strong growth of participants at TTM+ 2023, comprising 374 buyers from 50 countries, 435 booths of quality sellers from across Thailand and the Greater Mekong Sub-region (GMS), and 112 media from overseas and in Thailand.
Presiding over the opening ceremony, H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports, said “The TTM Plus 2023 is a showcase of the Amazing New Chapters of Thailand’s tourism towards sustainability and being a quality destination. While continuing to be an important platform for all participants to foster a long-lasting business relationship, the event is also envisioned to highlight the leveraging of sustainable standards, technology and Thai soft powers to transform Thailand’s tourism sector.”
Taking place from 31 May to 2 June at the Queen Sirikit National Convention Centre in Bangkok, the opening day programme includes Thailand product update and TTM Talk, and the GMS product update presented by Cambodia. The TTM Talk on the subject of ‘Building A Sustainable Future for Tourism with Innovation Technology’ was presented by Google Cloud Thailand.
